Privacy Policy

Last Updated: 5th March, 2026

This Privacy Policy explains how PawPaw ("we", "us", or "our") collects, uses, stores, and protects your personal information when you use our mobile applications, websites, and related services (collectively referred to as the "Services").

We are committed to protecting your privacy and handling your data responsibly in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using the Services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information when you use the Services.

Personal Information

Personal information may include:

Name
Email address
Account login information
Profile information
Payment information (processed via third-party payment providers)

You may provide this information when:

Creating an account
Signing up for newsletters
Uploading content
Making purchases
Contacting customer support

Usage Data

We may automatically collect certain information about how you interact with our Services, including:

IP address
Browser type
Device type
Operating system
Pages visited
Time spent on pages
App usage activity

This data helps us understand how users interact with the Services so we can improve the platform.

User Content

If you upload content to the Services, such as:

Videos of your dog
Images
Descriptions or behavioural notes

we may store and process that content to provide the functionality of the platform.

2. How We Use Your Information

We may use your information for the following purposes:

Providing and operating the Services
Creating and managing user accounts
Generating personalised content and features
Processing purchases and transactions
Communicating with users
Sending newsletters or updates (if you have opted in)
Improving our website, apps, and services
Detecting fraud, abuse, or security issues
Complying with legal obligations

3. Cookies and Tracking Technologies

Our website and apps may use cookies and similar technologies to improve user experience and analyse usage.

Cookies may be used to:

Remember user preferences
Track website traffic
Analyse user behaviour
Measure advertising performance

You can control cookie preferences through your browser settings.

4. Third-Party Services

We use trusted third-party service providers to operate parts of the Services. These providers may process data on our behalf.

Brevo

We may use Brevo (formerly Sendinblue) to manage email communications, newsletters, and marketing messages.

Brevo may process:

Email addresses
Contact details
Email engagement data

This helps us send updates, newsletters, and communications to users who have opted in.

Google Analytics

We use Google Analytics to understand how users interact with our website and apps.

Google Analytics may collect:

Device information
Usage data
Traffic sources
Page interactions

This information helps us improve the performance and usability of our Services.

Auth0

We use Auth0 for authentication and identity management.

Auth0 helps us:

Secure user login
Manage authentication
Protect user accounts

Auth0 may process login credentials and authentication data necessary to provide secure access to the Services.

Meta (Facebook and Instagram)

We may use tools provided by Meta Platforms, Inc., including tracking pixels or advertising tools.

These tools may collect:

Website interaction data
Advertising engagement
Device information

This helps us measure advertising effectiveness and deliver relevant marketing.

We may use Pinterest tracking technologies to measure advertising performance and understand user engagement with content promoted on Pinterest.

Pinterest may collect data about interactions with our website or advertisements.

We may use Reddit advertising and analytics tools to measure marketing performance and improve outreach on Reddit platforms.

These tools may collect data relating to website visits and engagement.

We do not sell your personal data.

We may share information with:

Trusted service providers who help operate the Services
Payment processors
Analytics providers
Legal authorities if required by law

These parties are only given access to the information necessary to perform their services.

6. Data Security

We take reasonable technical and organisational measures to protect personal data from:

Unauthorised access
Loss
Misuse
Alteration

However, no online service can guarantee absolute security.

7. Data Retention

We retain personal data only for as long as necessary to:

Provide the Services
Fulfil legal obligations
Resolve disputes
Enforce agreements

When data is no longer required, we take steps to securely delete or anonymise it.

8. Your Rights

Under UK data protection law, you may have the right to:

Access your personal data
Correct inaccurate data
Request deletion of your data
Restrict or object to processing
Request data portability

You may also withdraw consent for marketing communications at any time.

Requests can be made by contacting us using the details provided below.

9. Children's Privacy

Our Services are not intended for children under the age of 13 without parental consent.

We do not knowingly collect personal data from children without appropriate consent.

If you believe a child has provided personal information without consent, please contact us so we can remove the information.

10. International Data Transfers

Some third-party providers we use may store or process data outside the United Kingdom.

Where this occurs, we take steps to ensure appropriate safeguards are in place to protect your information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technologies, or legal requirements.

The updated policy will be posted on this page with a revised "Last Updated" date.

12. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us:

Email: support@pawpaw.app

Website: https://pawpaw.app

Thank you for trusting PawPaw with your information.