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Privacy Policy

Privacy Policy for the PawPaw apps and websites

Last Updated: 18th August, 2026

This Privacy Policy explains how PawPaw — a brand and trading name of PawPaw Labs LLC ("we", "us", or "our") — collects, uses, stores, and protects your personal information when you use our mobile applications, websites, and related services (collectively referred to as the "Services").

"PawPaw" is the brand name only. The legal entity responsible for the Services, and the data controller responsible for your personal information, is PawPaw Labs LLC.

Legal (registered) name: PawPaw Labs LLC
Brand / trading name: PawPaw
Registered address:
PawPaw Labs LLC
1309 Coffeen Ave, STE 1200
Sheridan, Wyoming 82801
United States

We are committed to protecting your privacy and handling your data responsibly in accordance with applicable United States federal and state privacy laws — including, where applicable, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) and other comparable US state privacy laws — as well as the EU General Data Protection Regulation (GDPR) and the UK GDPR / Data Protection Act 2018 where they apply to you.

By using the Services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information when you use the Services.

Personal Information

Personal information may include:

  • Name
  • Email address
  • Phone number (where you provide it, e.g. during onboarding verification)
  • Account login information
  • Profile information (yours and your dog's)
  • Payment information (processed via third-party payment providers)

You may provide this information when:

  • Creating an account
  • Signing up for newsletters
  • Uploading content
  • Making purchases
  • Contacting customer support

Usage Data

We may automatically collect certain information about how you interact with our Services, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages visited
  • Time spent on pages
  • App usage activity
  • Approximate location (e.g. derived from IP address, or precise location only if you grant permission to attach a place to a post)

This data helps us understand how users interact with the Services so we can improve the platform.

User Content

If you upload content to the Services, such as:

  • Videos and audio of your dog (e.g. barks, head tilts, "zoomies")
  • Images
  • Descriptions or behavioural notes
  • Text you send to the "Ask PawPaw" assistant

we store and process that content to provide the functionality of the platform. Because the Dog Translator and AI features rely on this media and text, please also read Section 3 (Audio, Video & Voice Data) and Section 4 (AI, Machine Learning & Personalisation), which explain this processing in detail.

2. How We Use Your Information

We may use your information for the following purposes:

  • Providing and operating the Services
  • Creating and managing user accounts
  • Analysing uploaded media to generate behaviour insights and "translated" talking-dog videos
  • Building a per-dog personality model to personalise insights, translations, and daily plans (see Section 4)
  • Generating personalised content and features
  • Processing purchases and transactions (including the PawPaw+ premium tier)
  • Enabling family sharing and syncing your data across your devices
  • Communicating with users
  • Sending newsletters or updates (if you have opted in)
  • Improving our website, apps, and services
  • Detecting fraud, abuse, or security issues
  • Complying with legal obligations

3. Audio, Video & Voice Data (Dog Translator)

The Dog Translator and our AI behaviour analysis work by having you upload short, everyday clips of your dog, and optionally a short text description. This section explains, transparently, how that media is handled.

Cloud processing (not on-device). Uploaded video and audio are transmitted over encrypted connections to our secure cloud infrastructure and to trusted AI sub-processors who analyse the clip and generate output. Processing does not happen entirely on your device. Our current AI sub-processors are described in Section 6 and include Google Cloud / Vertex AI (Gemini) for behavioural analysis and ElevenLabs for generating the synthetic voice used in the translated clip.

Human voices, faces, and bystanders incidentally captured. Everyday clips of your dog may incidentally capture human voices, speech, faces, other people, children, or property in the background. Our analysis is directed at your dog's behaviour, not at identifying people. We do not:

  • use background human faces or voices to identify individuals or build advertising profiles;
  • create or store human biometric identifiers (such as faceprints or voiceprints). Where local law treats such data as biometric identifiers (for example, Illinois BIPA, Texas CUBI, and Washington's biometric law), we do not knowingly collect, capture, or use human biometric identifiers, and we do not use your media to biometrically identify any person; or
  • clone a captured human voice. The dog's synthetic "voice" is selected by you from a voice catalogue — it is not a clone of any person captured in your clip.

You are responsible for ensuring you have the necessary rights and consents of any person who is identifiable in content you upload or share.

Caching and retention of raw media. Raw uploaded video and audio are cached only as long as needed to run analysis, generate the translated clip and insights, and (if you choose) publish a post:

  • If you do not save or publish the result, raw uploaded clips are automatically deleted from active processing storage, and in any case are retained for no longer than 30 days.
  • If you publish a post, the associated media is retained as part of that post until you delete the post or your account.
  • Derived data — for example behaviour labels, the generated "translation" text, mood/energy signals, and personality signals — is associated with your account and retained until you delete it or your account (see Section 9).

You can delete individual posts, clips, and (where offered) the derived analysis at any time in the app, or by contacting us.

4. AI, Machine Learning & Personalisation

PawPaw uses machine learning to power behaviour insights, the Dog Translator, daily plans, and the "Ask PawPaw" assistant. We want to be clear about how your data relates to these models.

Per-dog personality model (personalisation). We build a personality model for each dog from information such as your dog's profile, uploaded media analysis, activity logs, and your feedback and adjustments. This model is used to personalise your own experience — it shapes your dog's translated voice, insights, and recommendations. It is not sold and is not used to identify you to third parties.

Do we use your content to train the underlying models?

  • Third-party foundation models: We do not permit our AI sub-processors (such as Google and ElevenLabs) to use your uploaded media, "Ask PawPaw" chats, or logs to train their general / foundation models. This is controlled through their enterprise/API terms.
  • Our own features: We may use de-identified or aggregated data to evaluate, improve, and fine-tune our own PawPaw features and models. Where we would use identifiable content (your media, chats, or logs) to train or improve our models, we rely on your consent and provide an opt-out.

Your opt-out. You can opt out of the use of your identifiable content to train or improve our models at any time in the app under Settings → Privacy & Data, or by emailing support@pawpaw.app. Opting out does not affect your ability to use the core Services (your content is still processed to deliver the feature you requested — e.g. to translate a specific clip — but it will not be used to improve our models).

"Ask PawPaw" chats. Text you send to the assistant is processed to answer your question and may be stored to provide your history and to improve quality, subject to the same training opt-out described above.

5. Cookies and Tracking Technologies

Our website and apps may use cookies and similar technologies to improve user experience and analyse usage.

Cookies may be used to:

  • Remember user preferences
  • Track website traffic
  • Analyse user behavior
  • Measure advertising performance

You can control cookie preferences through your browser settings.

6. Third-Party Services

We use trusted third-party service providers ("sub-processors") to operate parts of the Services. These providers may process data on our behalf, under contractual obligations to protect it and to use it only for the purposes we specify. The categories and key providers include:

  • Cloud hosting & infrastructure — hosting our backend, databases, and media storage.
  • AI processing — analysing uploaded media/text and generating translations and synthetic voices.
  • Authentication — securing login and managing identity.
  • Payment processing — handling purchases and subscriptions for the PawPaw+ premium tier.
  • Analytics & advertising — measuring usage and marketing performance.
  • Email & communications — sending newsletters and transactional messages.

The specific providers we currently use include the following.

Google Cloud (hosting, storage & infrastructure)

We use Google Cloud Platform to host our backend services, store data (including account data and uploaded media), and run the infrastructure that powers family sharing and cloud synchronisation across your devices and invited household members.

Google Vertex AI / Gemini (AI behaviour analysis)

We use Google Vertex AI (Gemini) to analyse uploaded videos, audio, images, and text in order to generate behaviour insights, translations, and recommendations. Content sent for analysis is processed under Google's enterprise/API terms and is not used to train Google's general models.

ElevenLabs (AI voice synthesis)

We use ElevenLabs to generate the synthetic voice used in translated talking-dog clips. This involves processing the text of the "translation" and your selected voice. ElevenLabs is contractually restricted from using your content to train its general models.

Payment processors (PawPaw+)

Purchases and subscriptions (including the PawPaw+ premium tier) are handled by third-party payment processors, which may include the Apple App Store, Google Play, and/or card/checkout processors such as Stripe or ThriveCart, depending on how you purchase. These processors handle your payment and subscription details; we do not store full card numbers.

Brevo

We may use Brevo (formerly Sendinblue) to manage email communications, newsletters, and marketing messages.

Brevo may process:

  • Email addresses
  • Contact details
  • Email engagement data

This helps us send updates, newsletters, and communications to users who have opted in.

Google Analytics

We use Google Analytics to understand how users interact with our website and apps.

Google Analytics may collect:

  • Device information
  • Usage data
  • Traffic sources
  • Page interactions

This information helps us improve the performance and usability of our Services.

Auth0

We use Auth0 for authentication and identity management.

Auth0 helps us:

  • Secure user login
  • Manage authentication
  • Protect user accounts

Auth0 may process login credentials and authentication data necessary to provide secure access to the Services.

Meta (Facebook and Instagram)

We may use tools provided by Meta Platforms, Inc., including tracking pixels or advertising tools.

These tools may collect:

  • Website interaction data
  • Advertising engagement
  • Device information

This helps us measure advertising effectiveness and deliver relevant marketing.

Pinterest

We may use Pinterest tracking technologies to measure advertising performance and understand user engagement with content promoted on Pinterest.

Pinterest may collect data about interactions with our website or advertisements.

Reddit

We may use Reddit advertising and analytics tools to measure marketing performance and improve outreach on Reddit platforms.

These tools may collect data relating to website visits and engagement.

7. Sharing Your Information

We do not sell your personal data, and we do not "share" it for cross-context behavioural advertising as those terms are defined under US state privacy laws, except as you direct (for example, when you choose to publish a post or invite a household member).

We may share information with:

  • Trusted service providers / sub-processors who help operate the Services (see Section 6)
  • Payment processors
  • Analytics and advertising providers
  • Household members you invite via family sharing (limited to the profiles you choose to share)
  • Legal authorities if required by law, or to protect rights, safety, and the integrity of the Services
  • A successor entity in the event of a merger, acquisition, or asset sale (subject to this Policy)

These parties are only given access to the information necessary to perform their services.

8. Data Security

We take reasonable technical and organisational measures to protect personal data from:

  • Unauthorised access
  • Loss
  • Misuse
  • Alteration

Measures include encryption in transit, access controls, and use of reputable infrastructure providers. However, no online service can guarantee absolute security.

9. Data Retention

We retain personal data only for as long as necessary to:

  • Provide the Services
  • Fulfil legal obligations
  • Resolve disputes
  • Enforce agreements

Specific retention practices for media are described in Section 3 — in summary, raw uploaded clips that are not published are retained for no longer than 30 days, published media is retained until you delete the post or account, and derived analysis is retained with your account until deletion.

When data is no longer required, we take steps to securely delete or anonymise it. You can delete your account at any time, which will remove or anonymise your personal data subject to any legal retention obligations.

10. Your Rights

Depending on where you live, you may have rights under applicable privacy laws. You can exercise these rights by contacting us using the details in Section 14. We will verify and respond to requests as required by law, and we will not discriminate against you for exercising your rights.

US state privacy rights (California and other states)

If you are a resident of California (CCPA/CPRA) or another US state with a comprehensive privacy law (for example Virginia, Colorado, Connecticut, Utah, Texas, and others as they take effect), you may have the right to:

  • Know / access the categories and specific pieces of personal information we have collected
  • Correct inaccurate personal information
  • Delete your personal information
  • Opt out of the "sale" or "sharing" of personal information and of targeted advertising — noting that we do not sell your personal data
  • Limit the use of sensitive personal information
  • Data portability
  • Non-discrimination for exercising your rights, and (in some states) to appeal a decision on your request

You may use an authorised agent to submit a request where the law permits.

EEA / UK rights (GDPR / UK GDPR)

If you are in the European Economic Area or the United Kingdom, you may have the right to access, rectify, erase, restrict, or object to processing, to data portability, and to withdraw consent at any time (including consent to use your content to improve our models — see Section 4). You may also lodge a complaint with your local supervisory authority (in the UK, the Information Commissioner's Office).

You may withdraw consent for marketing communications at any time.

11. Children's Privacy

The Services are intended for adults and are not directed to children. Although dogs and mobile apps are popular with children, an account holder must meet the minimum age below, and the talking-dog videos the Services create are intended to be created and shared by adults.

  • United States: You must be at least 13 years old. Consistent with the U.S. Children's Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under 13. If we learn that we have collected such information without verifiable parental consent, we will delete it.
  • EEA / United Kingdom: You must be at least 16 (or the minimum "digital consent" age in your country, which may be as low as 13). Where required, processing of a child's data must be authorised by a holder of parental responsibility.

Where we rely on parental consent, we will use age-appropriate methods to verify that consent as required by applicable law. If you believe a child has provided personal information to us without appropriate consent, please contact us at support@pawpaw.app and we will remove the information.

12. International Data Transfers & Cross-Border Processing

PawPaw Labs LLC is based in the United States, and your information will be processed and stored in the United States. Some sub-processors may store or process data in other countries. Because we serve a global audience, this means data may be transferred across borders — including from the EEA, the UK, and other regions to the United States.

Where we transfer personal data internationally, we put in place appropriate safeguards required by law, which may include:

  • Standard Contractual Clauses (SCCs) approved by the European Commission for transfers from the EEA;
  • the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the SCCs for transfers from the United Kingdom; and
  • additional technical and organisational measures (such as encryption) where appropriate.

Within the United States, your data may be processed across multiple states. Your rights under state privacy laws (see Section 10) apply based on your state of residence, regardless of where the data is processed.

You may request more information about the safeguards we use by contacting us.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technologies, or legal requirements.

The updated policy will be posted on this page with a revised "Last Updated" date.

14. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us. "PawPaw" is the brand name; the legal entity responsible for your data is PawPaw Labs LLC.

PawPaw Labs LLC (trading as PawPaw)
1309 Coffeen Ave, STE 1200
Sheridan, Wyoming 82801
United States

Email: support@pawpaw.app

Website: https://pawpaw.app

Thank you for trusting PawPaw with your information.